If your company brand emphasizes cool, hip and trendy, a logo with a sleek and edgy design has a natural correlation to these qualities. More For You. Importance of Symbols in Branding.

Many logo names seem to have emerged organically and unofficially as nicknames. They offer a way for people—often employees of the company the logo represents—to easily talk about the logo itself.

But trends in logo design come and go, and even the definition of what makes a logo is subject to change. Here are seven predictions for popular logo trends in 2023 and beyond.

Google has just changed its “G” logo for the first time in nearly a decade. The new design blends the red, yellow, green, and blue into a gradient.

YES Bank today unveiled its new logo as part of its “refreshed brand identity”, and expects to roll it out across its branch network over the next three months, MD and CEO Prashant Kumar said.