These days, some of the best logos aren't just static; there are often animated versions too. And while that can sometimes come across as gimmicky, there are often good reasons for adding movement to ...

Before the rise of digital, visual identities and logos were designed with control in mind: easy to replicate and apply consistently across channels. It made sense to apply, protect and enforce key ...

If you want your logo to stand out, it can help to take some cues from the past. Retro logos—designs that utilize elements like vintage typography—can evoke nostalgia and create strong emotional ...

Often, a fresh start is beneficial, but at times, even the best branding agencies, consultants, and those in marketing simply get it wrong. Kieran has been covering soccer for five years, featuring on ...

With regards to logo design, minimalism can be dubious to accomplish. On the off chance that executed despicably, the logo can seem to be excessively basic or exhausting. During the time spent ...

“Hawk-Eye demonstrates the power of a name as a vehicle to carry a brand’s key attributes. The Hawk-Eye brand is delivered almost entirely verbally. We rarely – if ever – see any visual application of ...