Within the worlds of branding, typography and visual identity, the terminology surrounding logos can be a bit overwhelming. You've likely heard terms like logo, icon, symbol, wordmark and emblem ...

The designer of the old Instagram icon reveals his thoughts in the new one, ... Rise went to work, and in about 45 minutes, the Instagram logo was born. That icon was spoken for, however.

If you accept payments through Apple Pay, you can opt to show your own logo instead of a generic category icon. Your logo will appear when a customer activates the "Tap to Pay" option on an iPhone.