The new logo introduced recently by Canadian jetmaker Bombardier is not only sleek and striking, but boasts a feature that is becoming a must-have for any symbol aspiring to prominence: a name. It is ...

The more than 1,000 members of the Mongols biker gang broadcast their membership on vests, T-shirts, bikes, and their skin using a logo: a cartoonish image of a burly man who resembles Genghis Khan ...

Fast-food logos rarely stay the same. Over the decades, each redesign has mirrored shifts in design trends and customer expectations. The updates reveal how these chains want to be recognized—whether ...

Whether you're driving through your hometown or taking an exit off of the highway looking for a quick bite to eat, fast food logos are instantly recognizable. They evoke a sense of familiarity and can ...

It's no secret that companies use psychology to influence potential customers. This takes many forms. In Las Vegas, for example, casinos are intentionally designed to be disorienting, thereby subtly ...

Jaya Saxena is a former correspondent at Eater, and the series editor of Best American Food and Travel Writing. She explores wide ranging topics like labor, identity, and food culture. While loading ...

Bizarre mock fast food logos are Thursday’s viral craze making the internet laugh. Quickly after Twitter user Brentalfloss shared an image of a collection of fun doctored up logos of America’s beloved ...