That’s why brand owners are eager to leverage “nostalgia,” a sentimental longing for the past, to create deep and more ...

Digimon isn't what the brand used to be in terms of renown, and part of this is how the anime handles new characters, ...

in perfect synergy Transportation is at the heart of what makes nostalgia so intoxicatingly powerful for brands. In the wider marketing landscape, tapping into nostalgia is nothing new. For a long ...

Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says ...

sparked a wave of nostalgia after posting a cryptic message on Instagram that read, 'We missed you too,' and We've been listening.' Though the brand hasn't officially confirmed a comeback ...

But the magazine added that using nostalgia can also backfire. “Brands who rush into employing retro-strategies without placing the modern world in context may be seen as out of touch — or wor ...

“We’ve all played in bands around the area, we’ve all worked in music, so the live music aspect is very important to us and our brand,” he said. On Fridays and Saturdays, Nostalgia hosts ...

In partnership with VML, which won a competitive pitch, the brand launch of Ionna will use nostalgic design elements that were drawn from America’s automotive past and retro service station brands.