The Oura Ring has primarily been available online since its release but has expanded more recently. Now, the Oura Ring series is making its way to physical Target locations and the company’s ...

Oura on Thursday announced the Oura Ring 4, which is available for preorder starting at $349. The new smart ring features more accurate sensing technology, a sleeker design and up to eight days of ...

Ultrahuman has filed a patent infringement lawsuit against Oura in Delhi High Court, alleging that Oura's Ring 4 copies its ...

The smart tracker brand introduced its slimmest design to date with the Oura Ring 4, featuring smaller sensors, improved accuracy and more sizes, starting at $329.

Oura’s Chief Marketing Officer, Doug Sweeny, highlights the synergy between the brands. He calls Target a haven for “design-forward, innovative brands.” ...

Oura on Monday announced that its smart ring will be available in select Target stores in the U.S. The deal, which also brings the wearable to the retailer’s site, follows similar announcements ...

Target stores will offer an enhanced in-store shopping experience for the Oura rings. In-store customers will be able to try on dummy units to gauge their ideal fit before committing to a purchase ...

Beyond Target, the company last month made its debut in the Amazon brand store, and before that, it partnered with Best Buy to sell its products in 850 of the retailer’s stores and on its website.

Oura didn’t design the ring to be the perfect lifting companion, and that’s fine. But for anyone who does more than just cardio, you’ll need alternative fitness trackers to keep tabs on all ...

Oura has introduced a new design for its excellent smart ring. It's called Horizon, and it takes the shape back to basics, and introduces a new color, too.

Oura on Thursday announced the Oura Ring 4, which is available for preorder starting at $349. The new smart ring features more accurate sensing technology, a sleeker design and up to eight days of ...