AI can generate keywords at scale, but semantic techniques provide the structure and signal quality needed to keep PPC and ...

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no shortage of ...

Search is the primary way people find products on Amazon, so being indexed and ranked for as many relevant keywords as possible is crucial to your success as a seller. However, hasty keyword research ...

Are you having trouble finding relevant keywords for your paid search campaigns? It’s time to move beyond only using the Google Keyword Planner and uncover fresh, relevant keywords. Traditional ...

Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant ...

With the arrival of widely available generative AI like ChatGPT and Bard, there is a whole slew of additional things PPC account managers can now automate. Whereas most of the previous waves of ...

Can you optimize your Amazon listings to show up higher among the e-commerce giant’s results? Absolutely. Algorithm optimization for Amazon is real. You can create an Amazon listing as optimized as ...

Do you sell products on Amazon? Trying to get your listings in front of potential customers can be a significant challenge. In my experience leading a DTC agency and Amazon optimization company, I ...

In order to make the most of your PPC investment, you need to make use of both common sense and data to constantly tailor your ads. One of the ways to do this is to hone on specific buyer personas ...