Tracee Elliso Ross, Jill Marie Jones, Persia White and Golden Brooks for PATTERN's first commercial. In the commercial, Ross acts as her bar's "chief curltender," helping patrons explore which of ...

First Tracee Ellis Ross brought us the wet products of our juicy curl dreams with Pattern. Now, she’s following that up with the necessary items to style and tame those curls with her new Pattern ...

The multihyphenate launched Pattern Beauty, hair care for curly, coily and tight-textured hair, in September 2019, just months before COVID-19 shut the world down and the murder of George Floyd in ...

Award-winning actress Tracee Ellis Ross shares how she perseveres when faced with challenges. "Give it space, give it voice, ...

“Coiltinis”, “Gel & Tonics”, and “Thirst Traps” are on PATTERN’s chief CURLtender (and founder) Tracee Ellis Ross’s cocktail menu. In the haircare brands first-ever TV commercial, Ross is turning ...

Tracee Ellis Ross has a new beauty launch that's already heating up social media. The Pattern Beauty founder and CEO announced Monday the release of her hair company's first heat tool: a blow dryer.

previously reported, she is the proud founder of Pattern Beauty, a haircare brand that serves as a love language to the textured hair community with offerings including washes, treatments, styling ...

“These shoes are going to kill me,” Tracee Ellis Ross calls out to the costume designer, as she holds up a pair of Pradas. Michelle Cole, the costume designer, has Ross’s back (and front). Rainbow ...

The shopping buddies you never knew you needed... Catherine Santino is a Style Writer-Reporter at PEOPLE. She began as a contributor for PEOPLE in 2022 and joined the staff full-time in 2024. Her work ...

Tracee Ellis Ross has reunited with her girlfriends — literally! The actress's haircare brand, PATTERN Beauty, released its first commercial on June 27, which featured cameos from her Girlfriends ...

“These shoes are going to kill me,” Tracee Ellis Ross calls out to the costume designer, as she holds up a pair of Pradas. Ross and the crew are on the Disney lot in Burbank, Calif., deciding on ...