That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

Personalization in marketing has evolved far beyond simply inserting a customer’s name into an email. As consumers grow increasingly tech-savvy and expectations for seamless, personalized digital and ...

Some businesses hesitate to dive into advanced personalization, worried about complexity or the risk of getting it wrong. However, the tools and software available today make this process more ...

The public release in November 2022 of ChatGPT has resulted in enormous interest in generative artificial intelligence (AI). But AI is an umbrella term for several technologies, and AI has already ...

Travel’s personalization ambitions outpace its readiness. Closing that gap starts with trusted data for recognition, ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Eric Schurke As we move ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is ...

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For ...

Imagine a world where your digital devices know you almost as well as your closest friends do. They anticipate your needs, adapt to your preferences, and offer experiences that feel uniquely yours.