In the 21st century, there's no end of ways to promote your products or services. Old ways, such as billboards, word-of-mouth and print ads, coexist peacefully along with the internet's myriad ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Branding and product marketing are among the most frequently used terms in marketing. While ...

Several marketing tactics depend on the nature of the product itself. For this reason it is helpful to have a broad understanding of how to think about products. As you will see, marketing ...

The internet has become a necessary tool for businesses to not only survive but thrive in today’s economy. In order to have a successful online presence, businesses need to engage in effective online ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...