“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Nicole Whitesel, EVP of advanced TV at Publicis Media, will be speaking at Programmatic I/O, taking place ...

Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

As marketers continue to allocate more dollars to streaming video platforms, ad fraud remains a prevalent industry wide issue especially with programmatic buying. Blockboard, was launched last year ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and ...

Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring about more effective and relevant ...

In today’s dynamic digital landscape, brands of all sizes are armed with an unprecedented resource to magnify their impact and effortlessly connect with their desired audiences: programmatic media ...

The glamour of the Mad Men advertising world starkly contrasts with how online advertising is now bought and sold, since much of it happens programmatically. One expert says that without programmatic ...

Wade Rifkin, the senior vice president of programmatic for Clear Channel Outdoor Americas, announced last year that his company launched the nation’s first programmatic private marketplace solution ...

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...