IBM SPSS is used for predictive analysis. Results are typically used to predict customer behavior such as fraudulent insurance claims and loyalty program responses. Both researchers and businesses use ...

Testing of therapies for disease or injury often involves the analysis of longitudinal data from animals. Modern analytical methods have advantages over conventional methods (particularly when some ...

Co-director and interventional pain physician at the clinic, Dr Paul Verrills, says patient data gained from using IBM's SPSS Data Collection Web Interviews software - which assists patients in ...

'All too often companies take a one size fits all approach to email marketing,' said Colin Shearer, predictive analytics strategist at SPSS, an IBM Company. 'Avis' focus on customer analysis clearly ...

In today’s fast-paced digital world, you need to quickly understand your customers to provide them an impeccable experience. Exploring hidden insights about your customers will take you a step further ...