Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...

“The biggest headwind Roblox faces is developer adoption,” said Ben Spoont, CEO of Misfits Gaming, an interactive ...

Roblox is sketching out an ambitious 2024 road map for its ad business. The online gaming platform announced a slate of new features for its Immersive Ads hub at its investor day on Wednesday, ...

Within its own universe, metaverse gaming platform Roblox is teeming with life: Its almost 78 million daily active users are organizing hunger strikes over in-game payment systems and have built art ...

Last month Roblox, the game creation platform, announced the launch of its new advertising network, the Roblox Partner Program. Now that it’s out, what do these 'immersive ads' actually look like?

Roblox Users Battle Tornadoes and Raise Pets. Will They Watch Ads, Too? Online-entertainment company hires ad-tech player PubMatic to help juice sales of new video ads displayed on virtual billboards ...

Posts from this topic will be added to your daily email digest and your homepage feed. And it’s bringing digital billboards and age guidelines to do it And it’s bringing digital billboards and age ...