This week, we discuss how adding animated chats to Roblox will advance the company’s plan to enrich its virtual world.

Roblox, the maker of user-generated game, said it has acquired the startup Guilded, a maker of platform for connecting gaming communities.

Roblox is using M&A to bulk up its social infrastructure, announcing Monday morning that they had acquired the team at Guilded that has been building a chat platform for competitive gamers. The ...