Players on the fast-food chain’s Roblox game use their computer mouses to drag and drop ingredients from the virtual counter to an open-faced burrito. White rice, black beans, garlic guajillo steak, ...

It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their presence known in the virtual world. Wendy’s, for example, recently ...

Chipotle Mexican Grill is offering a new promotion on the popular Roblox digital gaming platform with “real world” crossover. The quick-service retailer is launching “Chipotle Burrito Builder” on ...

Chipotle Mexican Grill announced on Tuesday it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn ...

Chipotle Mexican Grill is going back into the metaverse to give away free burritos. Starting on National Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito ...

Chipotle Mexican Grill is launching Chipotle Burrito Builder on Roblox. The simulated experience “will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand’s ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder for ...

Chipotle Mexican Grill announced on Tuesday its entry into the metaverse with a new limited time game on Roblox that will let customers use their virtual burrito-building skills to earn coupons for ...

Chipotle Mexican Grill Inc. announced Tuesday that it will launch a game in Roblox on April 7, coinciding with National Burrito Day. The game will allow players to earn Burrito Bucks that can be used ...

Opinions expressed by Entrepreneur contributors are their own. It’s undeniable that the metaverse and its eventual growth will force major brands and chains to find creative ways to make their ...