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Roblox struggles to convert its 150 million users into ad dollars amid sponsor wariness

Roblox has been trying to turn its giant audience into real ad money since it went public in 2021, but the effort keeps ...
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How Does Roblox Make Money?

Roblox is an online gaming platform and game development platform that allows users to create games and play games created by other users. Ian Tuttle/Getty Images Entertainment Aimed primarily at ...