Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

SRAM's new Force and Rival AXS 2x road groupsets bring the improved ergonomics of Red AXS along with updated component design. The second- and third-tier SRAM groups have lost significant weight in ...

Shimano have launched a more affordable RX717 fully wireless range of components, which will finally see the Japanese ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...

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John Nedeau rides his bike to work when he can. He has a good bike. He’s a good rider. He works for a company called SRAM. Its global headquarters on Chicago’s North Side is a long way from his home ...

Will the resurgence in urban cycling ever be matched by a rise in bike-friendly offices? Recently architecture and design firm Perkins+Will completed what might be the ultimate office for bike lovers ...

SRAM veterans Sander Rigney and Ron Ritzler have both joined the company’s senior management team in vice presidential roles. Rigney began with RockShox in 1998 and continued with SRAM® after their ...

A look at SRAM's trailblazing 11-speed MTB drivetrain's creation We've already ridden SRAM's XX1 group and as you might imagine, there was a lot of engineering that went into creating this ...