Business operators frequently have a need for answers to questions that can be obtained only through marketing research. Both qualitative and quantitative market research help business owners make ...

A data set having missing observations often is completed by using imputed values. Our objective is to improve the practice of secondary data analysis by looking at the interplay of different ...

The ICC/ESOMAR International Code 2025 takes into consideration the increasing use of AI, synthetic and secondary data usage, ...

Michigan Tech shall ensure that all research data are made accessible to the public to the broadest extent possible in compliance with all policy, contractual, legal, and regulatory obligations, and ...

The IRB is responsible for evaluating proposed research to ensure adequate provisions to protect the privacy of participants and to maintain the confidentiality of data. Research involving human ...

Brianne Selman is on the Canadian Federation of Library Associations Copyright Committee. Mark Swartz does not work for, consult, own shares in or receive funding ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...