In what could trigger a shake-up in the mobile ad business, Zynga has chosen Unity Technologies as its exclusive mobile game advertising partner. Zynga decided to adopt the Unity Ads’ rewarded ads ...

Unity and Snap's agreement to integrate their platforms gives marketers another way to reach the growing number of people who play mobile games. More than half of all mobile games are made with ...

Unity has announced that Unity Ads will be available for in-app bidding through LevelPlay in open beta. The new process is aimed at solving the problem of managing multiple SDK’s and price targets ...

Unity Software Inc. U delivered a strong second-quarter 2025, with its newly launched AI-powered ad platform, Unity Vector, emerging as a clear growth catalyst. Vector, a neural network-based upgrade ...

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, and Snap Inc. (NYSE: SNAP) today announced a partnership that ...

Snap tethers Snapchat to Unity's growing ecosystem of game and ad technologies. Unity will add support for the Snap Kit SDK (software development kit) to its game engine -- which powers over half of ...