Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

Correctly implemented, attribution provides us with a window into how our marketing efforts have succeeded or failed. There are various tools to measure attribution along the customer journey, but the ...

Google Analytics is a powerful tool that helps us understand how people find our website and what they do once there. But can it influence search rankings? Read on and find out the answer. Google ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

Treemaps, with their easy to understand comparisons of metrics, are a useful starting tool for marketers expanding their data visualization skills. Picking the right visual can provide a way to spot ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

More than 500 million people use Instagram every day to share videos and photos with each other. You probably use it too, and many of your friends likely have the app as well. It’s the most popular ...