We spend an inordinate amount of time in this industry training advisors how to craft statements: elevator pitches, unique value proposition (UVP) statements, mission statements, vision statements, ...

For entrepreneurs, choosing opportunities that will best suit a business's strengths is part of the strategic planning process. Strategic planning results in some guiding ideas that serve to unify the ...

Traditionally a mission statement is a formal summary of the aims or purposes and values of a company, organization, or individual. Purposes are the fundamental goals an organization aims to achieve, ...

Who would have ever thought that something so philosophical could be so consequential? I thought creating a mission statement and vision statement for my business would be easy enough: a little ...

Crafting effective vision and mission statements is one of an organization's most important undertakings. These statements provide brand identity for internal audiences, external stakeholders and ...

In a previous blog, I provided an overview of strategic planning processes, including six core elements essential to any successful strategic plan. The six core elements are as follows: Vision Mission ...

A company's vision and mission provide the direction for the business's future. By detailing the core values of the company, the vision and mission statements target the central ideas that every ...

Author, speaker and faith-driven leader at BrigFoot, LLC. For any business to thrive, it is important to have a strong set of corporate values, a strong mission and an inspiring vision. In fact, it's ...

“I am filled with immense pride and gratitude as a I reflect on the collaborative journey we have undertaken to articulate a new mission and vision statement for New Jersey City University,” Interim ...

Crafting clear mission and vision statements is critical to shaping company identity, motivating employees and guiding decision-making. A mission statement defines the current scope and purpose of the ...