Discover how the BCG Growth Share Matrix can help classify business projects into Dogs, Cash Cows, Stars, and Question Marks ...

How to Apply the BCG Matrix. Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for ...

Specifically, the BCG Matrix allows companies to analyze each business unit, product or service to determine profitability and future potential in terms of market share and market growth.