Discover how the BCG Growth Share Matrix can help classify business projects into Dogs, Cash Cows, Stars, and Question Marks ...

How to Apply the BCG Matrix. Businesses must keep their product offerings relevant and profitable to stay in operation. The Boston Consulting Group developed a tool, called the BCG matrix, for ...

How to Develop a Product Portfolio Matrix. The concept of a product portfolio matrix was developed by Boston Consulting Group in the 1970s to analyze economic activity for specific products. This ...