My fellow content marketing consultants and freelancers, tell me if this sounds familiar to you. You’ve put in the time and effort, slowly and steadily brought a potential client through your ...

If you want to connect with your prospects, leads, and customers online, you need to create content that engages them across multiple touch points. For that reason, B2B companies should use visual ...

Opinions expressed by Entrepreneur contributors are their own. Even when it’s armed with tools to target a specific consumer group, the majority of today’s advertising is still so general that it’s ...

Visual marketing is as helpful in influencer marketing as reaching a general viewership. It might just be what you need in getting the results you want. You aren’t going to make it without visuals.

Compelling websites turn visitors into customers, but what's their secret? Visual storytelling. In my experience, however, many businesses and organizations underestimate the power of visual ...

"Visuals are processed 60,000 times faster than text, and it takes twice as long to process and recognize words." According to a study and infographic by iScribblers, the aforementioned sentence would ...

What they don’t realize is that this type of planning can save you a lot of time (and money) in the long term. This is especially true if you’re creating a multimedia visual campaign — and let’s be ...

The marketing world is constantly in flux. Trends are under constant watch and millennial behavior is analyzed more than NFL playoff games. Not only because it helps predict the future of marketing, ...