Paintings, drawings, photographs and sculptures are all types of visual arts. An artist can sell her original art. She can also earn money by merchandising reproductions of the art. Merchandising is ...

Skin products don't necessarily fall into the category of essential products for daily living, such as food and clothing. Visual merchandising can be an effective way to attract attention to skin care ...

Do you have an eye for attractive displays? How good are you at using colours, patterns, lighting and signage to draw people’s attention and increase sales? Have you tried adding a creative touch to ...

It’s often said – change is the only constant; the statement has proved its relevance beyond comprehension. With this ‘change’ ruling the roost, world has become a dynamic place and no single aspect ...

Why do some customers walk into one particular store instead of another? Yes, a 50-something woman might not be hankering after a floral dress from Miss Selfridge, but an eye-catching window can pull ...

What makes a shop worth visiting? What is it that makes shoppers stop and stare? And, perhaps most importantly, what turns browsers into purchasers? A great deal of time and energy has been poured ...

College kids were roped in to wear stockings on their heads and hands, wigs and pose as mannequins. "Passersby would give a second glance, come closer and then step in. It managed to up the sales," ...