Banner ads are like the virtual billboards of the digital world. You’ve likely seen these rectangular-shaped ads while scrolling through a website or app. Banner ads are considered a cost ...

The banner ad that’s widely described as the first ever was a little rectangle purchased by AT&T on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Madison Avenue has hopes old web formats like banner ads and pop-ups will gain traction in streaming-video hubs ...

When banner ads were introduced in 1994, pundits proclaimed they would ruin the world wide web and kill creativity as we know it. Sound familiar?

While banner advertising ideally generates immediate sales, its role in building brand recognition makes the ads a useful marketing tool even when Web surfers don't click the banner.

In some ways, this was inevitable. When ads were confined to banners in the corners of websites, most of us booted up our computers to surf the web for a few hours at a time.

Wired magazine's HotWired.com was the first website to display banner ads. Although it's commonly said that the first banner was sponsored by AT&T, HotWired's advertising roster included ...

Exposure models focusing on reach and frequency where an audience is exposed to an ad message are the foundation of audience measurement. Given that a certain fundamental assumption of conventional ...

In a cool new banner ad on Yahoo! Games, Apple makes the webpage dance along with the iPod touch.