A new logo and pattern have been developed for the storied luxury SUV brand, but we're not so sure it was worth the effort.

For the first time in more than 20 years, Amazon’s logo got a touch-up. In fact, all of its logos got a touch-up. The small but subtle changes are part of a company-wide brand system refinement ...

“As the world evolves, so does our technology,” said Temple. “As HPE approaches its 10-year anniversary, it's time we evolve how we show up too. Today, we debut a new brand.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but ...

Toyota is not only one of the most reliable car brands in the world, but it is also famous for making some powerful cars. Toyoda — now known as Toyota — was founded in 1937, and the brand has ...

Cracker Barrel’s recent logo redesign has sparked a heated debate, with many critics quick to call it just another example of “woke” branding. The company removed its iconic barrel and chair-sitting ...

Over the past few years, the Formula 1 fan base has continued to grow, partly due to Drive to Survive and the newly released F1: The Movie. Now the F1 grid is also set to grow. With Cadillac joining ...