If you upload videos to YouTube in a business setting, presumably you want those videos watched by a particular target demographic. If successful, perhaps you'll get all the feedback you need in the ...

This is the second in a two-part entry level tutorial of YouTube Analytics (YTA). In the first article, we detailed how to access the analytics and gave an overview of the interface and operation. In ...

YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

Are you new to YouTube and want to know your channel’s performance? YouTube has a feature called Channel Analytics. It shows the watch time and average views of your videos, as well as the performance ...

Some 80% of Internet users recall having watched an online video ad in the previous month. Of that group, 46% took some action after watching the video: visiting the brand's website, searching for ...