Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

The latest iteration of Google’s web analytics platform, dubbed Google Analytics 4, is now available. The new property type includes expanded predictive insights, deeper integration with Google Ads, ...

Google is rolling out what it says is the biggest overhaul of Google Analytics in nearly a decade. The revamped platform features new machine learning capabilities, unified app and web reporting, ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

INDIANAPOLIS (WISH) — Business owners and marketers face several daily challenges centered on how their business is presented, seen, and marketed to their customers. With a fast approaching deadline, ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

The impending Google customer force-shift from Universal Analytics (UA) to Google Analytics 4 (GA4) represents a major change to how advertising ROI will be measured via Google’s services going ...

Third-party analytics data suggests Google’s AI Overview results in Search were significantly scaled back after the original rollout. Allegedly, these results may have dropped from 27% of queries to ...

In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth. Ex-Googler On 4 Ways Designers Can Help The Working World ...