This year’s Shortlisting Jury panel includes industry expert representations from 79 country-markets across various ...

Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities ...

Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new ...

Articles written by Nandita Chalam ...

King Khan’s Met Gala debut exposed a PR and media blind spot—one that marketers must fix if India’s soft power is to land globally.

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

By championing fearless, boundary-pushing childhoods, Horlicks quietly updates its promise of ‘growth’ for the 21st ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla ...

AJIO, part of Reliance Retail, is an online fashion platform offering curated global and Indian brands. The campaign seeks to ...

As IPL ad spends soar, marketers face a hard truth—visibility alone doesn’t cut it. It's time to optimise for attention, not ...

Our weekly roundup of the latest appointments and account wins news from KidZania India, Crobstacle, Design Ink. SRV Media, ...