Roku is projected to hit $3.02 billion in ad revenue in 2025, with slower gains in 2026 to $3.5 billion - driven by heavy ...

Whole Earth is part of KP Snacks. St Luke’s joined the brands roster of agencies in 2019. It has since been awarded ...

Utah on Wednesday became the first state in the country to pass a Meta-backed bill that would require app stores to seek ...

Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's ...

As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamically changes content on the screen to provide ...

The transaction allows Sycamore Partners to break up the company, likely retaining the struggling retail component.

The AI Mode, a new tab within Google Search, is available through the Google Search Labs experiment and goes beyond AI ...

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but ...

The firm reported its full-year 2024 financial results today, the first time it has released results as a publicly traded ...

The cost to acquire new customers may require an adjustment in ad and marketing spend - and understanding the lifetime value of customers and their product and usage patterns.

Lazzara begins with what seems a sorrowful tune about the winter doldrums, playing guitar while wearing mittens.

Users paying for Spotify's ad-free Premium tier have reported hearing ads for the past month, but the streaming service has ...