I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived.

The change comes roughly a month after Warner Bros. Discovery launched a new Max logo with a black background and silvery-white text. The previous version had white text on a purple background.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. WBD was influenced by “changing consumer needs, and the fact ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.

Hints of the change appeared earlier this spring, as Max’s color scheme changed from blue to dark grey, the second shift since the launch with purple in 2020. The new logo preserves the rounded ...

Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years ...

Max is changing its name back to HBO Max from this summer, Warner Bros. Discovery has announced. The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO ...