Brands can use their loyalty programs as one part of their relationship marketing strategy to help turn casual shoppers into ...

Costco is thanking some of its customers for their loyalty with a new perk. Unfortunately, the perk will not apply to all ...

Yarborough is one of dozens of Buc-ee's fans who turned up for the first Buc-ee's to open in Mississippi. A Buc-ee's employee ...

The Cheesecake Factory faces "shrinkflation" accusations as loyal customers report noticeably smaller cheesecake portions ...

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

Shop-in-shop partnerships — where brands build a defined area within the retail space of another brand — create unique, ...

5. Feedback is a marketing goldmine Your customers are your best advocates. Positive feedback, especially in the form of testimonials or reviews, is a powerful marketing tool. It builds credibility ...

Costco and RH have enhanced benefits for their most valuable membership customers, who account for 73% and 98% of company ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

Customers want brands to demonstrate their loyalty to them. In other words, loyalty must be bidirectional, a two-way street ...

Rely on communication, trust, and community to build that relationship. Finding and nurturing customer loyalty is vital to long-term success and is top of mind for every business. But in an ...

Australian fintech Slyp has unveiled a suite of new tools aimed at helping retailers modernise their loyalty strategies amid mounting consumer fatigue with traditional rewards programs. The latest ...