She-Ra, Princess of Power, is getting her first-ever Barbie doll in celebration of her 40th year of fighting evil and saving ...

OpenAI, the company behind ChatGPT, has partnered with toy maker Mattel, which owns popular IPs like Barbie and Hot Wheels.

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since debuting on March 9, 1959, Mattel’s iconic doll has been a global ...

Matel and OpenAI announced a new partnership last week, hoping to incorporate generate artificial intelligence into the marketing process. According to the companies’ press release, the technology ...

Barbie x HEWI bathroom collection celebrates each person's uniqueness and self-expression. It offers versatility in bathroom ...

Discover the mysterious and mischievous Labubu doll that has taken the internet by storm with its unique charm.

He-Man may be getting his live-action film in Masters of the Universe, but She-Ra isn’t doing too shabby either. In a People Magazine exclusive, the He-Man character is getting represented by Barbie ...

The Barbie Masters of the Universe Princess of Power She-Ra doll wears her signature satin white dress, gold boots, and ...

While collectible trends may be cyclical, the emotional connection Labubu creates with its audience gives it surprising ...