This is the power of mobile targeting—and it’s already here. Mobile targeting in Out-of-Home (OOH) advertising bridges the gap between the physical and digital world. By using tools like ...

The seventh edition of the conference was a landmark event for the Indian OOH advertising industry, where leading professionals from across the outdoor media ecosystem gathered under one roof to ...

oOh!media reported storing advertising revenue growth in the March quarter and sees more upside ahead. The outdoor media specialist posted total revenue growth of 13%, with Australian media ...

A new video campaign ‘Life Without Out of Home’ from the Outdoor Media Association (OMA) is detailing the economic contribution of the Out of Home (OOH) advertising industry to public ...

Out-of-home advertising, long associated with roadside billboards and subway posters, is undergoing a quiet evolution. In 2024, the channel surpassed $9bn in spend, outpacing traditional media ...

The use of content-rich video on CTV OOH (connected TV out-of-home) screens across venues deepens viewer engagement and creates a hospitable environment for relevant advertising. This is especially ...

Attention metrics revolutionize DOOH advertising as Captivate's network delivers superior engagement scores above traditional ...

Yet, booking out-of-home (OOH) ad inventory? That can take days or even weeks. OOH’s lack of automation is a glaring inefficiency in an otherwise digital-first world. With artificial ...

Mother Dairy has launched an OOH campaign to promote its range of ice creams across Delhi, Gurgaon, and Noida. Executed by Ideacafe, the campaign features various media formats including bus queue ...

The billboard is supported by other OOH ads across Toronto, Vancouver, Ottawa and Calgary, social media and digital platforms, including digital ads on several U.S. news sites targeting Canadian ...

Created in collaboration with Publicis Media and OOH partners Stellar Ace, Moove Media and JCDecaux, the campaign takes the form of bus shelter screens and ad bulletins across the island that ...

Cathy O’Connor has resigned from her role as CEO of Ooh Media. O’Connor will step down in the second half of 2025, after more than four years leading the company. The company chair ...