The swirling headlines about tariffs are the new reality for brands. With concerns about costs rising and margins shrinking, the potential for budget cuts is looming on the horizon. As chief ...

Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as it ...

Don’t be surprised if your cart seems more expensive than usual the next time you shop — brands and retailers are raising prices on products across categories due to tariffs. There’s ...

Despite already being a cult brand for tradespeople, Milwaukee Tool has leaned into brand storytelling for the first time, with a new campaign launched locally this week. ‘Forever For The Trade ...

The sale includes the overarching Hudson’s Bay brand, its iconic, multicoloured stripes motif, its coat of arms and other brand trademarks. The deal allows products under these names to be sold ...

Among them, Asian-American cannabis brands have started to carve their niche, offering unique perspectives, cultural insights, and high-quality products. These brands are often deeply connected to ...

Failing to take the proper precautions around the use of copyrighted music in social ads can lead to costly litigation, as brands like Crumbl and DSW found out the hard way. In recent years ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

The best swimsuit brands for women offer variety, high-quality styles and different coverage levels for every preference. After carefully evaluating more than 30 top options, our pick for best ...

Added to underinvestment in research and development which left its brands somewhat stale, Nestlé endured over two years of negative volumes and started to fear a downward spiral. The maelstrom ...

Shares of Constellation Brands have sold off this year amid slowing sales in recent quarters. Anheuser-Busch is benefiting from its global diversification and brand momentum in key markets.