The swirling headlines about tariffs are the new reality for brands. With concerns about costs rising and margins shrinking, the potential for budget cuts is looming on the horizon. As chief ...

Mordy Oberstein, a search marketing professional whom I hold in high esteem, recently shared the provocative idea that referral traffic is not a brand’s friend and that every brand, as it ...

Don’t be surprised if your cart seems more expensive than usual the next time you shop — brands and retailers are raising prices on products across categories due to tariffs. There’s ...

Despite already being a cult brand for tradespeople, Milwaukee Tool has leaned into brand storytelling for the first time, with a new campaign launched locally this week. ‘Forever For The Trade ...

Before Fitzsimons was a consumer psychologist, he was a high-school stock clerk at his local grocery store, and he remembers a lot of the store-brand stuff being “terrible.” It went on the ...

Several fashion and beauty brands stood out at Coachella this year, but one dominated. Fashion retailer Revolve earned the most media value at the annual festival in California. Influencer ...

Harrison joined Rapha as brand consultant in January and will now work with the leadership team, overseeing a re-evaluation of the brand's market position. Harrison and Millar previously worked ...

As the trade war between the United States and Canada continues, you may be searching for Canadian brands to support. On Thursday, Brand Finance, a brand valuation consultancy, revealed its annual ...

The Trump administration is remaking Brand USA, although the end game is unclear at this point. Five Brand USA board members, including the board chair, were abruptly fired via email on Friday ...

Actor-comedian Russell Brand was granted conditional bail by a London court on Friday after appearing to face charges of rape and sexual assault involving four women.Brand, 49, did not enter a plea.

LONDON — It's a brand new day, so to speak, for two tire makers climbing up the global tire chain. Yokohama Tire Corp. and Nokian Tyres P.L.C. market two of the fastest-growing tire brands in the ...

This is the first acquisition by Drapers Conscious Fashion Awards nominated brand Mori, and brings a complementary product mix to the business’s signature sleepwear collections, it said. Mori is ...