Concerning determining the effectiveness of a social media campaign in terms of generating sales or prompting another desired action, the metrics in the conversion category are deemed the best ...

Among all countries and regions, the USA had the highest advertising cost for mobile games, with an average CPC of $4.22. CPM refers to the effective cost an advertiser pays for every thousand ...

In an exclusive interview with The Hindu, the new CPM general secretary discusses the party’s stance on higher education. He emphasizes that the party’s national opposition to the National ...

Cai Qi, a senior official of the Communist Party of China (CPC), met with a delegation led by Yangug Sodbaatar, general secretary of the Mongolian People's Party, in Beijing on Wednesday.

Upfront inventory prices went up for a decade while audience numbers plummeted. Lower supply, higher demand. Broadcasters could only blame Nielsen so much when its ratings were only reflecting back ...

The prosecution said CPM activists targeted Santhosh in revenge for the murder of Sunil Kumar, an office-bearer of the DYFI’s Apsara Junction unit. On the night of the incident, Santhosh and ...

U.S. President Donald Trump speaks during a swearing-in ceremony of Special Envoy Steve Witkoff in the Oval Office at the White House in Washington, D.C., U.S., May 6, 2025. REUTERS/Kent Nishimura ...

This page is intended to be a glossary of old and new media terms of relevance to the practice of journalism. To edit or add glossary entries on this page, please click here or email your suggestions ...

Opposition leader V. D. Satheesan comes out protesting against the police for acting as mere spectators during the attack by CPM-DYFI activists on the Youth Congress march led by Rahul ...