Understanding your customers is now a basic requirement. To stay ahead, you need to anticipate their next move, and that''s ...

Customer engagement is evolving into a seamless blend of intelligent personalisation, real-time data use, and consistent ...

I can see the appeal of reaching out to a company through a hashtag or @ message, especially with customer service issues.

Salesforce’s CRMArena-Pro test reveals state-of-the-art models—including GPT-4o—fail to meet critical enterprise needs in CRM ...

A team led by Kung-Hsiang Huang, a Salesforce AI researcher, showed that using a new benchmark relying on synthetic data, LLM ...

Locks & Architectural Solutions, a business of the Godrej Enterprises Group—one of India’s most trusted organisations—today announced the launch of its Service CRM, a unified, pan-India after-sales se ...

Salesforce drives growth with AI-powered Agentforce, expanding margins and CRM leadership. Read more on CRM stock and its buy ...

Having started with customer service tools, the partnership has now grown to entail most of the Salesforce platform as ...

Over the past year, the company has introduced more than 2,000 updates, most of them small but collectively significant. These updates aim to simplify customer engagement and automate key marketing ...

A new marketing consultancy has launched with a mission to help brands better harness the power of their customer data and ...

The mortgage industry has grown increasingly complex and competitive, shaped by volatile house prices, the rise of budget ...

Qatar s burgeoning food tech sector is experiencing a transformative shift driven by innovation in artificial intelligence (AI), ...