BET Awards are almost here, and now it’s the perfect time to look back on the most memorable sneakers to hit the red carpet.

Jarren Duran wore custom cleats in the Red Sox's 7-6 loss to the Los Angeles Angels on Monday as a tribute to the Pete Frates Foundation for ALS Awareness.

Many athletes have become household names, connecting more deeply with their fans not just through their performance on the ...

From player-designed custom kits to meme-worthy colorways, this year’s event blurred the lines between sport and style more than ever before.

The 33-piece Gap x Malbon collection of men’s and women’s apparel features a custom PAR logo along with a play on Gap’s arch ...

The Madden 26 Reveal Trailer has arrived, showing off new gameplay mechanics, the return of Mascots, and more.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

The team over at Small Customs has whipped up a wild new Travis Scott-inspired Air Jordan 1 Low remix that’s seriously ...

A goaltender's mask tells a story. Cheyenne Vogel's is no different. It tells the tale of a world-wide hockey journey which began in Japan and continues in Vogel's home state.

LeBron James trades the court for the catwalk in Mattel’s latest Barbie collab. Read our review of the toy and its sneakers.

Jordan Brand creates some seriously sought-after and exclusive sneakers for its athletes, affiliate colleges and close ...