More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta Platforms Inc (NASDAQ: META) could potentially generate over $10 billion in annual ad revenue from its WhatsApp ...

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

The messaging service WhatsApp on Monday will begin to display ads for the first time as parent company Meta seeks to make ...

Meta Platforms Inc., the owner of Facebook and Instagram, is pushing deeper into AI-generated advertisements in a bid to make it cheaper and simpler for marketers to craft their messages.

Meta Platforms said it’s introducing paid advertising to WhatsApp, in a move that could expand its revenue streams.

The company says personal messages will remain private, but critics warn the data used for ad targeting could still put user privacy at risk.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Shares of Meta Platforms, the top performing stock in the Magnificent 7 this year, got a boost Monday as the tech giant announced plans to introduce paid advertising to WhatsApp, opening up a new ...

The social media platform is expanding Advantage+ with tools that aim to improve campaign performance. The new features ...

Meta's new generative AI tools for its Advantage+ platform signal a deeper push into full ad automation, a vision met with ...