SKIN promoted its Suntouchable line, a collection of SPF products like setting spray and a sunscreen stick, with a 19-minute ...

Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital experience for ...

The Grammy-winning performer is featured in e.l.f. Skin's new comedy roast, 'Sunhinged,' in hopes of encouraging more people ...

On June 20 (that's the first day of summer, for all you future summers out there), e.l.f. is joining forces with Pinterest to ...

E.l.f. Beauty will issue fiscal 2026 guidance in August, which wasn't provided during the fourth-quarter earnings call, ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a ...

Inspired by viral professional color analysis tests, e.l.f. Cosmetics has created the e.l.f.nalysis tool to find your season ...

Whether you're road-trippin' with the girls this summer or have a flight booked to an international locale, this sunscreen ...

Color e.l.f.nalysis’ will help users discover shades that match with their individual colour story, before leading them to a ...

Beauty is blending beauty with pop culture collectability in a playful new GRWN video featuring Hegyes dressed as a Labubu, ...

Model and entrepreneur Hailey Rhode Bieber made a $1 billion bet and achieved a significant win. In late May, E.l.f. Beauty ...

"I've never felt so alive being so close to falling off the edge of a cliff," said Katherine Legge, a race car driver about ...