Katherine Legge delivered a powerful message to her title sponsor, e.l.f. Cosmetics, ahead of her return to the NASCAR stage at Charlotte Motor Speedway.

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

LVMH signed a 10-year deal with Formula 1 for a reported $1billion and its TAG Heuer brand has since become the first title ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

In a round-table with select media ahead of the Miami Grand Prix, Dan Towriss — CEO of TWG Motorsports, the company in control of Cadillac F1 — admitted that sponsors are a key part of the ...

Lewis Hamilton’s influence on the world of Formula 1 is unmatched, and a new lucrative sponsorship deal proves it. Perplexity, an AI-powered answer engine, pushed aside its plans to sponsor a ...

In addition to F1 sponsors you'd see during a real race, we spotted logos for Shark/Ninja and Expensify on the fictional team that features in the film. Ehren Kruger wrote the screenplay ...

One Oblivion Remastered player has gone to extreme lengths to keep one rather murderous NPC alive: and in the end managed to fix things so not only did Glarthir take care of all his tormentors ...

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...