He’s in boAt’s high-octane ads, on memes, podcasts, and panels. He’s hyping the brand, the category, and himself in one seamless feed. With each appearance, Gupta reinforces one truth ...

LONDON — It's a brand new day, so to speak, for two tire makers climbing up the global tire chain. Yokohama Tire Corp. and Nokian Tyres P.L.C. market two of the fastest-growing tire brands in the ...

Among them, Asian-American cannabis brands have started to carve their niche, offering unique perspectives, cultural insights, and high-quality products. These brands are often deeply connected to ...

Dylan Mulvaney has been promoting luxury clothing brand Versace in social media posts, roughly two years after the transgender influencer's controversial partnership with Bud Light financially ...

Wedge are making a comeback for 2025 In particular, it’s the brand’s PLATFFORMS Espadrille Metallic-Leather Fisherman Wedge Sandals that I’ve fallen hard for. Thanks to those ultra-cushiony ...

My team knew very quickly that the client needed help refining its brand message. Defining your brand message is a crucial first step in any marketing and PR strategy. It establishes the official ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

Taking to the glitzy dance floor on Strictly Come Dancing does not guarantee celebrities instant stardom, yet JB Gill, last year's finalist, is soaring career-wise. The ex-JLS heartthrob has ...

The National Consumer Commission (NCC) has urgently recalled several vehicle brands and models sold in South Africa. The recall is over various defects found in the vehicles related to airbags ...