BrewDog’s COO Lauren Carrol calls this “the start of a new era”, claiming it will “disrupt the category”. Which is bold, ...

And the stakes? Sky-high. You're not just modifying a logo; you're redefining your brand's soul in the marketplace. What about rebranding? That's the holy trinity of three factors: bold vision, swift ...

Was that an admission of a mistake? A natural evolution? The result of something unexpected? Prior to the Momentive rebrand, the research had been solid, the need justified, and the investment merited ...

“International students and their families seek predictability and security when choosing which country to trust with their future,” said Fanta Aw, CEO of NAFSA, which represents international ...

The museum will be known as The Branch Museum of Design, and it is undergoing a rebranding that will be unveiled in the spring. “Our new name is more reflective of the fact that design is all ...