️" said one fan. "Can’t wait!!!!" said another fan. "Bet cause I needa talk 2 yall bout sumin " mentioned one fan. "Yes missing you ladies," commented one fan. "The ...

“Our biggest market is the US. We’re not really popular in Korea, I have to admit,” Sumin Lee, co-founder of Beauty of Joseon, said on the Glossy Beauty podcast last year. US-bound Korean ...

Forbes contributors publish independent expert analyses and insights. Regina Kim covers Korean and Asian American entertainment.

“Our biggest market is the US. We’re not really popular in Korea, I have to admit,” Sumin Lee, co-founder of Beauty of Joseon, said on the Glossy Beauty podcast last year. One of the main reasons for ...