By shifting from a passive web presence to an active, editorial-driven approach, SaaS leaders can turn their websites into ...

The new Search API is the latest in a series of rollouts as Perplexity angles to position itself as a leader in the nascent ...

Beyond inclusivity or compliance, accessibility ensures your content is clear, structured and easy for both humans and ...

HubSpot reports that AI-driven search is altering content strategies; businesses must diversify across channels to engage ...

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

The web is tired of getting harvested for chatbots.

AI tools like ChatGPT and Perplexity are replacing Google search as the new front door to commerce, forcing brands to ...

Your inbox could contain real money—or a trap. I made two fake settlement claim sites in five minutes, and I'm here to tell ...

Nearly 30 years ago, when Google launched the search engine that started its long march to dominance, its founders started without much hardware. Known at first as Backrub and operated on the Stanford ...

With apologies to Gretchen Wieners and the writers of “Mean Girls,” the line feels like the only way to start this conversation about a buzzword making the rounds: GEO (which is now, allegedly, ...

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes the U.S. wanted. By David McCabe David McCabe has covered the Google search ...