Measuring the truly important things in business is harder than it looks. While collecting data points like profit, expenses ...

EPFL PTMH has opted for Kistler pressure sensors to conduct research and development model tests on hydraulic turbines ...

MTI’s Accumeasure ™ system empowers its users to achieve accurate, real-time monitoring of wafer thickness throughout the ...

Discover how to measure high aspect ratio HEMT vias accurately and non-destructively using advanced 3D optical profiling techniques.

Ph.D. student Parastoo Farajpoor and Digital Agriculture Laboratory Director Alireza Pourreza using the Leaf Monitor tool in a Bullseye Farms almond orchard near Davis. The AI-based tool can measure ...

In today’s outcomes-driven ad market, out-of-home (OOH) media is still playing catch-up with digital-native channels in the measurement race. The pressure on OOH marketers to prove outcomes is growing ...

Today’s macro headwinds add pressure when asset managers are already competing in a crowded field. Market volatility, interest rates, and inflation are making rapid moves unlike anything the industry ...

Atlassian Corp. announced its largest acquisition to date with its $1 billion cash-and-stock deal for developer productivity platform DX. The move comes as enterprises struggle to quantify returns on ...

Subway on-time performance, or OTP, was over 85% in August. For the R train, it was just under 80%. But Bill Amarosa, senior vice president of subways at New York City Transit, knows riders don’t care ...

The number-one job of a marketer is to invest budget wisely to drive sales. That inherently requires accurately measuring the performance of that spending. Yet most advertisers still rely on flawed ...