This is the first major revision of the agreement in nearly 25 years and is designed to reflect how much the industry has ...

Looking for another source of income this year? It can be challenging to handle expenses, especially when you have a family.

In today’s Digest, we cover the IAB and MRC’s release of draft guidelines for attention measurement, Frasers Group’s launch ...

coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) growth in 2024, according to IAB's "2025 Digital Video Ad Spend & Strategy ...

The streamer also unveiled expanded tech partnerships and highlighted its self-serve ad platform at the IAB NewFronts ...

AD-ID serves more than 3,000 advertisers of all sizes and most advertising agencies in North America ... The Ad Creative Identity Framework, ACIF, created by the IAB Tech Lab and its constituents is ...

Tubi, Fox's ad-supported streaming service, made a series of product and partnership announcements during IAB NewFronts in New York. “As Tubi scales from em ...

David Cohen, CEO of IAB, said in a statement ... and shoppable ad formats. Additionally, the study notes the growing role of small and mid-size businesses in the CTV space. This is attributed ...