Business Insider's 10th annual list of the most innovative CMOs includes big companies like Walmart and challengers like ...

The toymaker and ChatGPT developer are teaming up to develop toys and games that incorporate artificial intelligence.

We're all Barbie girls, living in Barbie the Movie's marketing world. Check out some of the countless Barbie brand collaborations out there today. The iconic Barbie franchise is about to step off ...

The partnership aligns with Mattel’s strategic shift under CEO Ynon Kreiz, a former entertainment executive who has ...

'We're not intimidated': Minnesota AG Ellison reacts to death of 'dear friend' state Rep. Hortman ...

Mattel-OpenAI deal paves the way for an AI beach-off Toy giant Mattel has signed a deal with OpenAI to bring the tech ...

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...